WH Office (Winterholt & Hering GmbH) is one of the latest companies to sign contracts to become an authorised Pelikan Distributor for Pelikan branded Hard copy consumable products for the DACH region
The Pelikan branded hard copy consumable products distribution strategy has changed to adapt to wider industry demands. Moving away from a direct distribution model to a Master Distribution model enables Pelikan branded stock to be held in all strategic markets to serve local business needs on a global scale. Progress made since early 2021 now means there is a strong family of Master Distributors able to serve customers across UK and Europe, with WH Office being the latest partner to join the family.
Steve Weedon (PRPS, CEO) commented on the new partnership: “Partnerships are all about the opportunity and the people you want to work with, making it a win-win for everyone, including end user customers, and that is why this new partnership is very satisfying. When we met WH Office, we were struck not only by the energy and enthusiasm shown for our brand, but also by the business strategy and ambition of the team to move the project forward. WH Office understand the market, the channel, and the logistics of this industry really well and we feel totally confident in working with them to ensure the Pelikan brand becomes the number one alternative brand to OEM products in Germany and other surrounding countries”.
WH Office joins Santos Printing in Spain, DataDirect in the UK, IR Riprografia in Italy, NewCo SAS in France, and api Computerhandles of Germany and others who are in the contract process to cover more territories in, Netherlands, Russia, Scandinavia, Middle East and South America.
Malte Winterholt, CEO of WH Office GmbH commented “We are very excited to be involved with such a well-known, high quality and historic brand as Pelikan. We have built a very successful business over the last 25 years, based upon a broad product range, good product availability and service. It’s a great opportunity to partner with a brand with common goals, by ensuring customers have a reliable, high quality non-infringing IP safe product.
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“This is something we are going replicate to re-establish Pelikan branded laser toner cartridges, ink cartridges, label tapes and ribbons, which are a perfect fit to our portfolio. We know that Pelikan Hardcopy products have a significant following in Germany. It’s fair to say that many dealers and end users have become frustrated over the last couple of years with the lack of availability. Our dedicated team is ready to work with channel partners to support the re-listing and new listings of the Pelikan branded products and to ensure that the incredible demand for them can be fulfilled”.
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