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China-based G&G celebrated its “Key to the Door” anniversary on June 28 by announcing a five-pointed strategy for customers, suppliers, partners, staff and friends.
Recognising twenty-first birthdays had its roots in ancient Greco-Roman traditions. Life was divided into 7-year phases with 21 being viewed as an important “coming of age” having completed three cycles. In the Middle Ages, a man could become a knight at 21. In many places it’s still customary to give a “key” to a 21-year-old symbolising the opening of the door to maturity. Keys are symbols of independence, responsibility, and possibility.
According to Eric Zhang, General Manager of Ninestar Image Tech Limited, a subsidiary of the Ninestar Group, its key will open limitless doors for customers, suppliers, partners, staff and friends.
“It’s hard to believe it’s been 21 years since G&G was first established,” said Zhang who has been with the company for 19 of those years. “We have enjoyed many successes and withstood our share of challenging times as well.” Zhang said G&G has emerged all the stronger for it. “We owe our success to you, our clients, vendors, partners, staff and friends. Thank you for your confidence, your patronage, and your friendship.”
“Most know our vision for Ninestar is to be the eminent, high–tech service provider in the printer and consumables industry and to build a globally renowned trusted brand,” he said. “However, the ‘coming of age’ demands we take a more mature view than just obtaining corporate success. Turning 21 gives us the opportunity to fulfil our responsibility for society; to provide exceptional service for our customers; to help realize the dreams of our employees; and to create values for our shareholders,” he added. “This is our mission.”
The G&G “key” to opening limitless doors, unveiled on June 28, includes:
As a mature player in the printer and imaging supplies industry G&G has the “key to unlock” this five-pointed strategy for customers, suppliers, partners, staff and friends.
Passing on OEM Printer Technologies and Service
G&G’s mother company-Ninestar is the only industry player to be an international hardware device manufacturer while at the same time being a leading third-party supplies vendor.
It has acquired deep OEM expertise and understanding of printer technologies. This enables Ninestar to better understand the working principles of each component in the printer system. In turn, this means it will help find the balance point of matching parts and pass on that knowledge through supplies that are comparable with OEM quality.
Ninestar’s investment of 9 billion RMB (US$1.4 billion) into its new, hi-tech, 900,000 square meter printer manufacturing base will have the capacity to produce four million printer units per year.
*An architect’s impression of Ninestar’s yet-to-be-completed hi-tech printer manufacturing base.
A Bigger Range at the One-Stop-Shop
G&G understands your business needs, including having an expanding range of products and services its partners can pass on to their customers. Its commitment to innovation now offers the industry’s broadest, comprehensive product portfolio including A4 printers and A3 refurbished copiers, IP safe new-built and eco-friendly reman inkjet & toner cartridges, inks, ribbons and label cassettes, managed print service software solutions, and an exciting new range of value-added products like label printers and portable photo printers.
At present, G&G has 37 automated production lines: 32 for inkjet and ink products and the other five for toner cartridges. It was the first aftermarket brand to find a more cost-effective and consistent method to provide stable, quality cartridges. The transformation from low-tech, low-input, low-threshold to high-tech, high-input, high-threshold manufacturing reduces failure rates and now provides partners the opportunity to “design” their own needs in a cartridge to provide a truly bespoke or tailor-made solution. All thanks to innovation and automation working hand-in-hand.
Data reveals G&G released first-to-market update solutions for solving OEM firmware upgrades more than 70 times since 2014.
It has innovatively taken further steps by developing its UFU (Unismart for Firmware Upgrade) solution, where updates can be made seamlessly in a matter of seconds without having to remove the cartridge from its packaging to save time and return freight costs and to minimize the frustration experienced by end-users.
Stronger Commitment to Social Responsibility
This means our catalog of products and services will offer a broader, eco-friendly, and comprehensive range including remanufactured toner and inkjet cartridges. These “green” solutions—which are stable in quality and cost effective—are already trusted and being by global users including hospitals, universities, banks, and government entities. G&G’s strict environmental policy and “going green” strategy has seen a million-dollar investment in the proper treatment of sewage including the treatment of waste inks as well as free, return-your-cartridge, close-the-loop recycling services for consumers.
* An architect’s impression of the yet-to-be-completed Employee Residential Project for Ninestar staff.
At the same time, more women will be targeted for leadership roles after actively and intentionally identifying, training and empowering all staff.
Steps to Maturity and Trust
Having been founded on June 28, 2000, G&G’s mother company-the Ninestar Group, has grown through strategic acquisitions and organic growth. On December 2013 it was successfully listed as a public company (Stock Code: SZSE 002180) and enjoys an annual revenue of US$3 billion. As a leading innovator and eminent print solution provider in printer and imaging supplies markets, its 18,000 employees, located in 60 countries, provide a quality, environment-friendly and cost saving user experience for some 200 million users.
The company invests more than 6% of its annual revenue on R&D. With more than 3000 engineers worldwide, G&G’s mother company Ninestar leads the aftermarket with 4,885 granted and 1,423 pending patents as of December 31, 2021. The enormous portfolio includes patents in printer technology, chip technology, ink and toner cartridge technology, ink technology and 3D printing.
Having control over its own supply chain and distribution network removes all fear over potential disruptions due to product shortages. Being a world-class, vertically integrated manufacturer, G&G is not exposed to the supply chain vulnerabilities that hamper so many of its competitors. Employing enhanced inventory-management techniques, the company ensures that every link in its supply chain is rock solid and monitors production of all its cartridge components and finished goods to protect its customers from shortages. In addition to its supply chain, G&G has established an extensive worldwide distribution network that serves customers in 170 countries.
Nothing gives the thousands of employees and their leaders more satisfaction and pride than seeing clients delighted with the products and services that build success in their respective businesses. The company’s goal is to help accelerate the growth potential and build the competencies that empower them. For G&G, the best label is-the business partner you can trust.
About Ninestar & G&G
For nearly two decades, Ninestar has been recognized as the leading firm in the third-party supplies industry thanks to its commitment to innovation. Since 2000, Ninestar has invested extensively in abilities to quickly bring to market the industry’s technologically advanced products. Today, Ninestar’s G&G-branded products are recognized around the world for their superior performance and reliability.
© Ninestar Image Tech Limited. All rights reserved worldwide. All other brand and product names are trademarks or registered trademarks of their respective companies.
Media Contact: Ruby Weiruby.wei@ggimage.com
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