Epson has launched three Epson EcoTank printers at a starting price of Rs 44,999 in India. The second largest printer supplier said that the latest L14150, L15150 and L15160 are compact, wide-format and are multi-function printers. “These new EcoTank printers are ideal for business applications that require larger prints at a very reasonable cost,” said Siva Kumar, senior general manager, Inkjet Printers at Epson India.

Epson said the high input paper capacity of printers helps reduce frequent paper refill and maintenance downtime.

The new printers are powered by Epson’s PrecisionCore technology that aims to help deliver faster prints and use Heat Free Technology to consume less power. The printers come with connectivity options such as Wi-Fi, USB and Ethernet.

Epson L15150 and L15160 are A3 size Multi-Function Colour printers (MFP) with pigment-based inks for water and smudge-resistant prints. Epson L14150 is an A4+ Multi-Function Colour printer (MFP), designed for on-demand A3+ printing and up to legal size scanning and copying.

Epson has maintained the second position with 29.1 percent market share, though shipment fell by 49.4 percent. Epson faced supply issues as its manufacturing hubs had to cater to the surge in global demand with limited manpower, said IDC.

Epson registered a market share of 40.6 percent in the inkjet segment as it lost out some share to ink cartridge models from HP and Canon which were preferred by a section of Home users who did not want to make a high investment in ink tank printers.

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